In a bold move to ensure every hacker, scammer, and digital miscreant can be easily identified at a moment’s notice, Google has rolled out a new verification process for Android developers. Yes, that’s right—registration now comes with a free ‘Hello, My Name is…’ badge. The goal? To transform the app marketplace into something akin to a digital DMV line, where anonymity goes to die.

Starting with Brazil, Indonesia, Singapore, and Thailand, notorious safe havens for app development anonymity (or so Google’s algorithm says), developers must now put on their name tags and smile for a mugshot. This thrilling new procedure is expected to be as welcome as a pop-up ad on dial-up internet, but hey, at least the bad actors will have to finally come to terms with their selfie game.

By next year, the initiative is set to go global, bringing an unprecedented level of transparency to the world of app development. Critics suggest this might just drive developers further underground, but Google assures us it’s all for the greater good—and not just a way to make their annual holiday parties way more awkward.